Vurell is a go-to-market agency for technical founders. We take you into your first market and to your first customers.
Who to sell to, what to say to them, and the sending. Fixed scope, a public price, and the first draft before you commit.
Paste the last twenty people you wrote to, titles and companies, no names. You get the number who could sign without asking anybody, and a verdict per row. It runs in your browser: nothing you type leaves it, nothing is stored.
A go-to-market agency
Vurell takes technical founders who have never sold into their first market: who to sell to there, what to say to them, and the sending.
Who and where
Myroslav Sabelnykov, registered French sole trader. 76 rue Pierre Julien, 26200 Montélimar, France.
How the work is done
The rules are written down. You own the repository: the list, the evidence, the kill list, every message, every reply, the rules.
What is published
The founder
Two years in sales. Before that, a manufacturer that needed a new market, and I helped it enter.
How we work
Market, message, sending, first customers.
In that order, and the order is the whole method.
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01
Market
We choose the first market and who in it can sign. One segment, named, and the people who cannot sign are named too.
count/ · one row, inventedFounder, Northbeam Instruments can sign · R3 Founder is an owner title. It signs without asking anybody. -
02
Message
What to say, taken from who has the problem rather than from what the product does. Every line carries the quote it rests on.
twenty.md · example, invented## 1. Founder, Northbeam Instruments > "Shipped it. The part I had not planned for is finding who pays for it." > LinkedIn post, 4 September can sign · has the problem this month -
03
Sending
The first twenty conversations. One note per name, carrying its source quote. You press Send, from your own account.
messages/01.md · exampleto: row 1 of twenty.md opens: the quoted line, their post of 4 September asks: one question source: twenty.md, row 1 send: you press it -
04
First customers
The pilot offer, and the replies worked together. Every no is written down with the reason it carried.
What you own
You own the repository: the list, the evidence, the kill list, every message, every reply, the rules.
Plain text in a git repository, readable without us.
- README.mdhow it is run
- twenty.mdthe list, the evidence
- kill-list.mdthe kill list
- rules/the rules
- gates.md
- rulings.md
- messages/every message
- log/every reply
The ladder
Four rungs.
Fixed scope at every rung.
Free
You get the number who could sign without asking anybody, and a verdict per row.
Who has it now.
$600 founding rate, first three clients. $1,500 list.
We find the people in your market who have the problem this month, with the line that shows it.
We read forty to fifty people by their public traces. Who has the problem this month, who to exclude, who can sign. Twenty names with their evidence, and what to say, from who has it. Five working days.
Twenty conversations.
$1,200 founding rate, first three clients. $2,400 list.
Twenty named people, a note each carrying its source quote. You press Send. We work the replies with you up to the pilot ask. Measured by replies, pilots proposed, and the reason for every no. No meetings are guaranteed.
You see the first draft before committing to anything.
Separate fixed-price lines: pitch deck, one-pager, CRM setup. Everything we do
What we have written
Three public reads. One campaign, two landing pages.
Questions
Four questions.
What does the count not know?
Does anything I paste leave the browser?
Who presses Send?
Do you promise meetings?
Who it is for