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Vurell is a go-to-market agency for technical founders. We take you into your first market and to your first customers.

Who to sell to, what to say to them, and the sending. Fixed scope, a public price, and the first draft before you commit.

Who could signtitle, company, no names

It runs in your browser: nothing you type leaves it, nothing is stored.

Count who could sign

You own the repository: the list, the evidence, the kill list, every message, every reply, the rules.

Plain text in a git repository, readable without us. An engagement, step by step

Market, message, sending, first customers.

In that order, and the order is the whole method.

  1. 01

    Market

    We choose the first market and who in it can sign.

  2. 02

    Message

    What to say, taken from who has the problem rather than from what the product does.

  3. 03

    Sending

    One note per name, carrying its source quote. You press Send, from your own account.

  4. 04

    First customers

    The pilot offer, and the replies worked together.

Measured by replies, pilots proposed, and the reason for every no. No meetings are guaranteed.

Everything we do, and what we refuse

Vurell takes technical founders who have never sold into their first market: who to sell to there, what to say to them, and the sending.

The founder

Two years in sales. Before that, a manufacturer that needed a new market, and I helped it enter.

That market, in full

Four rungs.

Fixed scope at every rung.

  1. Rung 0 · Self-serve

    Who could sign

    Free

    You get the number who could sign without asking anybody, and a verdict per row.

  2. Rung 1 · Five working days

    Who has it now.

    $600 founding rate, first three clients. $1,500 list.

    We find the people in your market who have the problem this month, with the line that shows it.

  3. Rung 2 · Four weeks

    Twenty conversations.

    $1,200 founding rate, first three clients. $2,400 list.

    Twenty named people, a note each carrying its source quote. You press Send. We work the replies with you up to the pilot ask. Measured by replies, pilots proposed, and the reason for every no. No meetings are guaranteed.

  4. Rung 3 · Two weeks

    Pilot.

    Two weeks, manual, fixed scope. The message that proposes it.

You see the first draft before committing to anything.

Separate fixed-price lines: pitch deck, one-pager, CRM setup. Everything we do

Three public reads. One campaign, two landing pages.

Four questions.

What does the count not know?
This is a title read, not a person read. It reads the words you pasted and nothing else. The paid rung reads the person: the profile, the company page and the last things they wrote, under written gates, with the quoted line that decided it.
Does anything I paste leave the browser?
Not from the count. It runs in your browser: nothing you type into it leaves it, nothing is stored. The form at the foot of this page is separate, and sends only when you press Send.
Who presses Send?
Twenty named people, a note each carrying its source quote. You press Send. We work the replies with you up to the pilot ask.
Do you promise meetings?
No meetings are guaranteed. Measured by replies, pilots proposed, and the reason for every no.

This is for founders who shipped something good and have never sold anything.

Count your last twenty

Write to us

This sends your message to us at miro@vurell.com. We answer within one working day.

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Or write from your own mail: miro@vurell.com