Vurell is a go-to-market agency for technical founders. We take you into your first market and to your first customers.
Who to sell to, what to say to them, and the sending. Fixed scope, a public price, and the first draft before you commit.
It runs in your browser: nothing you type leaves it, nothing is stored.
Count who could signYou own the repository: the list, the evidence, the kill list, every message, every reply, the rules.
Plain text in a git repository, readable without us. An engagement, step by step
Market, message, sending, first customers.
In that order, and the order is the whole method.
- 01
Market
We choose the first market and who in it can sign.
- 02
Message
What to say, taken from who has the problem rather than from what the product does.
- 03
Sending
One note per name, carrying its source quote. You press Send, from your own account.
- 04
First customers
The pilot offer, and the replies worked together.
Measured by replies, pilots proposed, and the reason for every no. No meetings are guaranteed.
Vurell takes technical founders who have never sold into their first market: who to sell to there, what to say to them, and the sending.
The founder
Two years in sales. Before that, a manufacturer that needed a new market, and I helped it enter.
Four rungs.
Fixed scope at every rung.
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Rung 0 · Self-serve
Free
You get the number who could sign without asking anybody, and a verdict per row.
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Rung 1 · Five working days
Who has it now.
$600 founding rate, first three clients. $1,500 list.
We find the people in your market who have the problem this month, with the line that shows it.
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Rung 2 · Four weeks
Twenty conversations.
$1,200 founding rate, first three clients. $2,400 list.
Twenty named people, a note each carrying its source quote. You press Send. We work the replies with you up to the pilot ask. Measured by replies, pilots proposed, and the reason for every no. No meetings are guaranteed.
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Rung 3 · Two weeks
Pilot.
Two weeks, manual, fixed scope. The message that proposes it.
You see the first draft before committing to anything.
Separate fixed-price lines: pitch deck, one-pager, CRM setup. Everything we do