Vurell is a go-to-market agency for technical founders. We take you into your first market and to your first customers.
Who to sell to, what to say to them, and the sending. Fixed scope, a public price, and the first draft before you commit.
It runs in your browser: nothing you type leaves it, nothing is stored.
Count who could signWhat you get
You own the repository: the list, the evidence, the kill list, every message, every reply, the rules.
Plain text in a git repository, readable without us.
Managing Director
Marlow Cross Freight · 24 people
- Deciding
- Whether month-end reconciliation stays manual
- Quoted line
“Six weeks chasing one credit note. Month-end is still a hunt for paperwork.”LinkedIn post, 11 September
- First line to send
- You wrote about six weeks chasing one credit note.
9 of 20could sign without asking anybody.
7 can sign2 studio10 cannot sign alone1 needs a read
| 1 | Founder, Northbeam Instruments | can sign | R3 |
| 3 | CEO, Harrow & Pike (18 people) | cannot sign alone | R2 |
| 10 | Director, Pale Fox Studio | studio | R6 |
| 18 | Head of Operations, Kestrel Tooling (22 people) | can sign | R6 |
| 17 | Head of Product, Sable Freight (900 employees) | cannot sign alone | R5 |
| 20 | linkedin.com/in/someone-i-met-at-a-meetup | needs a read | R1 |
- Opens with the reader, not with youpass
- Says something about the readerpass
- One askpass
- A small askfail
- No buzzwordspass
- Says how to make it stopnot applicable
What to change firstA small ask
Operations Manager, Halberd Logisticsthe title spends a budget somebody above it ownsManaging Director, Halyard Freighta sales seat at the same company already owns the buyFounder, Tidewater Haulagenothing public in ninety days showing the problem nowHead of Finance, Sable Freightover two hundred people
| person_id | company | stage | date | next_step |
|---|---|---|---|---|
| p001 | Marlow Cross Freight | qualified_conversation | 2026-09-16 | send the pilot text |
| p004 | Corran Bridge Logistics | replied | 2026-09-15 | ask who signs |
| p009 | Pennard Freight | pilot_proposed | 2026-09-18 | ask who signs |
| p007 | Wexmoor Haulage | lost | 2026-09-12 | not-now |
| p012 | Ashby Row Transport | invited | 2026-09-17 | follow up once |
- twenty.mdthe list, the evidence
- kill-list.mdthe kill list
- market/Market
- message/Message
- sending/Sending
- pipeline/Pipeline and reporting
- kit/Sales kit
- proof/Proof
Examples. Nobody on them exists.
How we work
Market, message, sending, first customers.
In that order, and the order is the whole method.
-
count/ · one row, invented
Founder, Northbeam Instrumentscan signR3Founder is an owner title. It signs without asking anybody.
01Market
We choose the first market and who in it can sign. One segment, named, and the people who cannot sign are named too.
-
twenty.md · example, invented
1. Founder, Northbeam Instruments
“Shipped it. The part I had not planned for is finding who pays for it.”LinkedIn post, 4 September
02Message
What to say, taken from who has the problem rather than from what the product does. Every line carries the quote it rests on.
-
messages/01.md · example
- to
- row 1 of twenty.md
- opens
- the quoted line, their post of 4 September
- asks
- one question
- source
- twenty.md, row 1
sendyou press it03Sending
The first twenty conversations. One note per name, carrying its source quote. You press Send, from your own account.
-
log/ · example, invented
- p007lostnot-now
Not before January. We are mid-migration.
- p009pilot_proposedTwo weeks, manual, fixed scope.
04First customers
The pilot offer, and the replies worked together. Every no is written down with the reason it carried.
- p007lostnot-now
Services
- 01Market
- 02Message
- 03Sending
- 04Founder profile and content
- 05Sales kit
- 06Pipeline and reporting
- 07Proof
Separate fixed-price lines
- Pitch deck
- One-pager
- CRM setup
The weekly report
Measured by replies, pilots proposed, and the reason for every no.
No meetings are guaranteed.
| Count | This week | Since the first send |
|---|---|---|
| People written to for the first time | 5 | 20 |
| Replies | 1 | 4 |
| Qualified conversations | 1 | 2 |
| Pilots proposed | 1 | 1 |
| Rows closed as lost | 1 | 2 |
| Every message sent by you, yourself | yes | yes |
Rejections, in their words
not-now “Not before January. We are mid-migration.”
A go-to-market agency
Vurell takes technical founders who have never sold into their first market: who to sell to there, what to say to them, and the sending.
Who and where
Myroslav Sabelnykov, registered French sole trader. Montélimar, France.
How the work is done
The rules are written down. You own the repository: the list, the evidence, the kill list, every message, every reply, the rules.
The founder
Two years in sales. Before that, a manufacturer that needed a new market, and I helped it enter.
The ladder
Four rungs.
Fixed scope at every rung.
Free
You get the number who could sign without asking anybody, and a verdict per row.
Who has it now.
$600 founding rate, first three clients. $1,500 list.
We find the people in your market who have the problem this month, with the line that shows it.
We read forty to fifty people by their public traces. Who has the problem this month, who to exclude, who can sign. Twenty names with their evidence, and what to say, from who has it. Five working days.
Twenty conversations.
$1,200 founding rate, first three clients. $2,400 list.
Twenty named people, a note each carrying its source quote. You press Send. We work the replies with you up to the pilot ask. Measured by replies, pilots proposed, and the reason for every no. No meetings are guaranteed.
You see the first draft before committing to anything.
Separate fixed-price lines: pitch deck, one-pager, CRM setup. Everything we do
What we have written
Three public reads. One campaign, two landing pages.
Questions
Four questions.
What does the count not know?
Does anything I paste leave the browser?
Who presses Send?
Do you promise meetings?
Who it is for