Vurell is a go-to-market agency for technical founders. We take you into your first market and to your first customers.

Who to sell to, what to say to them, and the sending. Fixed scope, a public price, and the first draft before you commit.

Who could signtitle, company, no names

It runs in your browser: nothing you type leaves it, nothing is stored.

Count who could sign

What you get

You own the repository: the list, the evidence, the kill list, every message, every reply, the rules.

Plain text in a git repository, readable without us.

twenty.mdrow 1 of 20

Managing Director

Marlow Cross Freight · 24 people

can signhas the problem this month

Deciding
Whether month-end reconciliation stays manual
Quoted line
“Six weeks chasing one credit note. Month-end is still a hunt for paperwork.”LinkedIn post, 11 September
First line to send
You wrote about six weeks chasing one credit note.
count/example rows, invented20 rows

9 of 20could sign without asking anybody.

7 can sign2 studio10 cannot sign alone1 needs a read

1Founder, Northbeam Instrumentscan signR3
3CEO, Harrow & Pike (18 people)cannot sign aloneR2
10Director, Pale Fox StudiostudioR6
18Head of Operations, Kestrel Tooling (22 people)can signR6
17Head of Product, Sable Freight (900 employees)cannot sign aloneR5
20linkedin.com/in/someone-i-met-at-a-meetupneeds a readR1
message checkLinkedIn message
  • Opens with the reader, not with youpass
  • Says something about the readerpass
  • One askpass
  • A small askfail
  • No buzzwordspass
  • Says how to make it stopnot applicable

What to change firstA small ask

kill-list.mdeach with the reason
  1. Operations Manager, Halberd Logisticsthe title spends a budget somebody above it owns
  2. Managing Director, Halyard Freighta sales seat at the same company already owns the buy
  3. Founder, Tidewater Haulagenothing public in ninety days showing the problem now
  4. Head of Finance, Sable Freightover two hundred people
pipeline/pipeline.csvone row per person
person_idcompanystagedatenext_step
p001Marlow Cross Freightqualified_conversation2026-09-16send the pilot text
p004Corran Bridge Logisticsreplied2026-09-15ask who signs
p009Pennard Freightpilot_proposed2026-09-18ask who signs
p007Wexmoor Haulagelost2026-09-12not-now
p012Ashby Row Transportinvited2026-09-17follow up once
a private git repository you own
  • twenty.mdthe list, the evidence
  • kill-list.mdthe kill list
  • market/Market
  • message/Message
  • sending/Sending
  • pipeline/Pipeline and reporting
  • kit/Sales kit
  • proof/Proof

Examples. Nobody on them exists.

How we work

Market, message, sending, first customers.

In that order, and the order is the whole method.

  1. count/ · one row, invented

    Founder, Northbeam Instrumentscan signR3

    Founder is an owner title. It signs without asking anybody.

    01

    Market

    We choose the first market and who in it can sign. One segment, named, and the people who cannot sign are named too.

  2. twenty.md · example, invented

    1. Founder, Northbeam Instruments

    “Shipped it. The part I had not planned for is finding who pays for it.”LinkedIn post, 4 September

    can signhas the problem this month

    02

    Message

    What to say, taken from who has the problem rather than from what the product does. Every line carries the quote it rests on.

  3. messages/01.md · example

    to
    row 1 of twenty.md
    opens
    the quoted line, their post of 4 September
    asks
    one question
    source
    twenty.md, row 1
    sendyou press it
    03

    Sending

    The first twenty conversations. One note per name, carrying its source quote. You press Send, from your own account.

  4. log/ · example, invented

    • p007lostnot-nowNot before January. We are mid-migration.
    • p009pilot_proposedTwo weeks, manual, fixed scope.
    04

    First customers

    The pilot offer, and the replies worked together. Every no is written down with the reason it carried.

Services

  • 01Market
  • 02Message
  • 03Sending
  • 04Founder profile and content
  • 05Sales kit
  • 06Pipeline and reporting
  • 07Proof

Separate fixed-price lines

  • Pitch deck
  • One-pager
  • CRM setup
Everything we do, and what we refuse

The weekly report

Measured by replies, pilots proposed, and the reason for every no.

No meetings are guaranteed.

log/report-week-4.mdexample, invented
CountThis weekSince the first send
People written to for the first time520
Replies14
Qualified conversations12
Pilots proposed11
Rows closed as lost12
Every message sent by you, yourselfyesyes

Rejections, in their words

not-now “Not before January. We are mid-migration.”

A go-to-market agency

Vurell takes technical founders who have never sold into their first market: who to sell to there, what to say to them, and the sending.

Who and where

Myroslav Sabelnykov, registered French sole trader. Montélimar, France.

How the work is done

The rules are written down. You own the repository: the list, the evidence, the kill list, every message, every reply, the rules.

The founder

Two years in sales. Before that, a manufacturer that needed a new market, and I helped it enter.

The ladder

Four rungs.

Fixed scope at every rung.

Rung 0 · Self-serve

Who could sign

Free

You get the number who could sign without asking anybody, and a verdict per row.

Rung 1 · Five working days

Who has it now.

$600 founding rate, first three clients. $1,500 list.

We find the people in your market who have the problem this month, with the line that shows it.

We read forty to fifty people by their public traces. Who has the problem this month, who to exclude, who can sign. Twenty names with their evidence, and what to say, from who has it. Five working days.

Rung 2 · Four weeks

Twenty conversations.

$1,200 founding rate, first three clients. $2,400 list.

Twenty named people, a note each carrying its source quote. You press Send. We work the replies with you up to the pilot ask. Measured by replies, pilots proposed, and the reason for every no. No meetings are guaranteed.

Rung 3 · Two weeksPilot.Two weeks, manual, fixed scope. The message that proposes it.

You see the first draft before committing to anything.

Separate fixed-price lines: pitch deck, one-pager, CRM setup. Everything we do

Questions

Four questions.

What does the count not know?
This is a title read, not a person read. It reads the words you pasted and nothing else. The paid rung reads the person: the profile, the company page and the last things they wrote, under written gates, with the quoted line that decided it.
Does anything I paste leave the browser?
Not from the count. It runs in your browser: nothing you type into it leaves it, nothing is stored. The form at the foot of this page is separate, and sends only when you press Send.
Who presses Send?
Twenty named people, a note each carrying its source quote. You press Send. We work the replies with you up to the pilot ask.
Do you promise meetings?
No meetings are guaranteed. Measured by replies, pilots proposed, and the reason for every no.

Who it is for

This is for founders who shipped something good and have never sold anything.

Write to us

This sends your message to us at miro@vurell.com. We answer within one working day.

Sent with your message. Pasted into the count instead, the same lines stay in your browser.

Or write from your own mail: miro@vurell.com